A rendering shows the New Seasons store planned for Sunnyvale, California. The company also announced another new California store today. It will be located in San Francisco.
Jon Bell, Staff Reporter

Portland’s homegrown grocer New Seasons is continuing its expansion in the Golden State with a new store set to open in San Francisco.

The company announced today that the 29,000-square-foot store will be located at 555 Fulton St. close to the Hayes Valley and Western Addition neighborhoods. It will be part of a five-story, mixed-use development from a firm known as Fulton Street Ventures, an affiliate of a huge Chinese developer.

The opening date for the new store has not yet been set.

“We are excited to come to San Francisco and join the Hayes Valley and Western Addition neighborhoods,” said New Seasons CEO Wendy Collie, in a release. “Our stores are about community and bringing people together around delicious food, shared meals and a place where you can see your neighbors, and connect with each other. We’re looking forward to providing a warm, inviting gathering place where everyone feels welcome.”

New Seasons expects to hire about 100 employees for the store, many of whom will likely come from neighborhoods nearby.

In the release, Gail Baugh, president of the Hayes Valley Neighborhood Association, said the New Seasons will serve the neighborhood well.

“Our vision of adding a grocery store was always to serve as a gateway for our many different neighborhoods to meet and get to know one another through our common language of food,” she said. “It’s been a very long time since we’ve had such a place to gather. We can’t wait for New Seasons to open.”

The new store will be New Season’s 20th. In addition to its 18 stores in the Portland metro region, New Seasons has one open on Mercer Island in Seattle and one in San Jose, California. Another Washington store is planned for Ballard, while two other California outposts, in Emeryville and Sunnyvale, are in the works.

New Seasons also owns four New Leaf Community Market locations in Northern California.